PowerPoint Purchase Funnel

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Free PowerPoint Purchase Funnel diagram. Vertical traditional 5 stage funnel with fully editable shapes. Easy to use, ready to insert in your presentation. The purchase (or purchasing) funnel is a marketing model which describes the theoretical customer path from the moment of first contact (awareness) with your product or service to the ultimate goal of making a purchase. The purchase funnel is also often referred to as the “customer funnel”, “marketing funnel”, or “sales funnel”. Five key stages that represent the original / traditional purchasing funnel process. Stages from broadest to most narrow include: Awareness, Familiarity, Consideration, Purchase and Loyalty. This traditional purchase funnel is also often referred to as the AIDA model (first proposed in Bond Salesmanship by William W. Townsend in 1924): Awareness, Interest, Desire, and Action.