BCG矩阵模板PowerPoint谷歌幻灯片

模板详情

Free BCG matrix template for PowerPoint and Google Slides. Ready-to-use market growth matrix for presentation with positionable/customizable sticky note labels. Editable graphics. The BCG matrix , aka the market share/market growth matrix, stands for Boston Consultant Growth Matrix. It was created in 1968 by Bruce Henderson, founder of Boston Consulting Group. The growth share matrix is, put simply, a portfolio management framework that helps companies decide how to prioritize their different businesses. — Source: BCG.com The BCG matrix places business units (or products) in a four-quadrant table that plots market-share against market growth potential. The matrix identifies the stars , cash cows , question marks , and dogs : Stars: High market shares in high-growth markets Generate considerable income but require even more cash to finance further growth Cash cows: Question marks: Low market shares in high-growth markets Require more investment than the cash they generate. Dilemma: support or abandon Dogs: Specifically, with this BCG Matrix Template for presentation, we already did a part of the job for you: indeed, the four-quadrant table is ready to be used. You just have to customize and position the sticky note labels representing your divisions or business units of your organization on the matrix. That’s it!